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Category Archives: Google

The “Yahoo can’t target traffic on their main pages” meme is wrong

Don Dodge frequently states that Yahoo can’t make money from their traffic because only search gives you a way to effectively target advertising. Michael at TechCrunch recently got sucked into this idea too.
It’s a nice theory - just a pity it’s totally wrong. Yahoo (and other portals) don’t make much money from their traffic because [...]

Google takes on the "Find a Hotel" problem

If search is only 5% solved then searching for a hotel is most definitely in the 95% of unsolved problems. Below is a screenshot of the Google Search results for New York Hotel.

The extent of the problem is clear from the fact that the first organic search result isn’t even in New York.
Microsoft’s Live.com does [...]

Google Custom Search - more features than you think

Google Custom Search has recieved a lot of attention since its release. One thing I discovered while developing an implementation at work was exactly how customisable it is. It isn’t clear from the simple examples, but some of the more advanced examples and the documentation show how it is possible to do facet-based navigation of [...]

The Google/YouTube deal: What a bargain

When I first heard the rumours of the Google/YouTube deal I didn’t like it. Now that it  has gone though, I’m having second thoughts: they might have got a bargain.
Google were prepared to pay $900 million for 3 years of search advertising on MySpace, which makes $1.6 billion to own a site that gets (very [...]

Why the most significant online infrastructure play of August wasn’t Elastic Computing

Judging by the reaction to last week’s release of Elastic Computing by Amazon one might think they had done something that will redefine computing as we know it. In fact, it looks more like they have built a nice provisioning model around VPS hosting. Solving operational issues is worth noting of course, but I think [...]