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Category Archives: advertising

The “Yahoo can’t target traffic on their main pages” meme is wrong

Don Dodge frequently states that Yahoo can’t make money from their traffic because only search gives you a way to effectively target advertising. Michael at TechCrunch recently got sucked into this idea too.
It’s a nice theory - just a pity it’s totally wrong. Yahoo (and other portals) don’t make much money from their traffic because [...]