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Monthly Archives: February 2007

The “Yahoo can’t target traffic on their main pages” meme is wrong

Don Dodge frequently states that Yahoo can’t make money from their traffic because only search gives you a way to effectively target advertising. Michael at TechCrunch recently got sucked into this idea too.
It’s a nice theory - just a pity it’s totally wrong. Yahoo (and other portals) don’t make much money from their traffic because [...]