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AttentionTrust: Good idea?

I’ve written a piece on my work blog which may interest some readers: AttentionTrust: why not everything that seems like a good idea is. In it I argue that many of the principles set out by AttentionTrust.org are not the wonderful ideas they seem.

(Thanks also to my fellow antipodeian Richard MacManus for the link love last week. I’m planning to expand on my thoughts on the potential of something I’m dubbing Online Application Composition as soon as possible.)

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